“You watch your phraseology!”
Remember
that line from The Music Man?
Audiences laughed at Mayor Shinn’s pretentious use of phraseology, but when you think about
it, there is wisdom behind the caution. Friend and fellow writer Carol Gee
recently reminded me of the difference a well-turned phrase can make.
Unless you’re a Danielle Steele or a Ken Follett—writers
whose names ensure instant bestsellers—the responsibility for book sales falls
heavily on the author. Not good news for someone like me, someone whose attempts
at sales have met with dismal failure over the years.
My lackluster career started with a
seventh-grade fundraiser. For Christmas that year, many of our friends and
relatives received a two-foot long, plastic candy cane filled with M&M knock-offs, courtesy
of the Southmore Junior High choir and my mother’s willingness to buy up my
inventory. A few years later, as a young adult, I let my sister recruit me to sell Amway products. When I announced my
new enterprise at work, fellow
employees couldn’t have cleared the
coffee room any faster had I declared I was carrying the Ebola virus. Even my best friend returned my glossy
brochure with a polite note—“I’m sure
you’ll be successful,”—but without so much as an order for shampoo. Then came a short—and I mean very short—stint selling World
Book encyclopedias.
But what I lack in salesmanship, I make up for
in gullibility and baseless optimism. So fifteen years ago at a Mary Kay rally, I signed up to be a
Personal Beauty Consultant. I’m still using up my lifetime supply of Extra
Emollient Night Cream and hoping it has a long shelf life.
Don’t get me wrong. None of those are bad products. It’s just that I’m a very
bad salesperson. So, understandably, my excitement at the publication of Beyond the Farthest Star was somewhat
tempered by the discovery I was once again in the selling business.
Then came Carol to the rescue. In an
email she asked me about ways in which I was generating interest in my book. The words generating
interest gave me an immediate attitude adjustment. Maybe because I can “generate
interest” by doing activities I like such as talking and teaching and
encouraging others on their writing journey. And maybe because it sounds so
much better than promotion or marketing which—let’s be honest here—are
just kinder, gentler ways of saying sales.
Generating
interest. Yes, I like that phraseology. What about you? Have there been
moments in your life in which just the right words gave you an entirely new
outlook? If so, please share!
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"Generating interest" this past weekend at the
Into the Book:Festival for Readers and Writers.
Thanks, Bartlesville WordWeavers for a great experience!
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